CONTEXTUAL BEHAVIOR


Photography: Fahim Kassam
Art Direction and Styling: Ryan Willms
for Lululemon

If you're like me, you're thinking no way. Lululemon? But. But. I KNOW. Moms and crunchy yogis right? But no. Look what a good photographer, art direction and styling can do. Hoping we can see more of this side of them. Time to rethink your activewear.